London Fashion Week AW 2025:

We have just returned from London Fashion Week, and whew—what an eclectic array of talent was on display this year. The weather, thankfully, stayed mostly dry, allowing attendees to dress without the usual concerns of rain dampening their spirits. However, in recent years, London Fashion Week has struggled to compete with Paris, New York, and other European fashion capitals, and this season was no exception. Many say the high cost of staging a show in London is to blame, making it harder for emerging designers to secure a spot on the schedule.

That said, a few designers seized the opportunity to make their mark, proving that London is still a force to be reckoned with. Thursday kicked off with a bang, setting the tone for a week filled with bold statements, theatrical moments, and a mix of heritage and modernity.

E.L.V. Denim

Sustainability remains a growing focus in fashion, and E.L.V. Denim reinforced its status as a leader in ethical design. The collection presented expertly tailored denim pieces with a modern, utilitarian edge. Oversized jackets, structured corsets, and patchwork detailing highlighted the brand’s dedication to craftsmanship and responsible production.

Harris Reed

There was much anticipation for fashion’s golden boy, Harris Reed, and he did not disappoint. Known for theatrical, gender-fluid designs, Reed once again blurred the lines between fashion and art. Opulent, sculptural silhouettes took center stage, with dramatic capes, corsetry, and sweeping trains reminiscent of old Hollywood glamour. The collection felt regal yet rebellious, staying true to Reed’s vision of fashion as a means of self-expression and empowerment.

Central Saint Martins MA Fashion

The future of fashion is bright, and Central Saint Martins’ MA Fashion graduates proved just that. A diverse array of designs ranged from deconstructed tailoring to experimental fabric manipulation, solidifying the school’s reputation for pushing boundaries and redefining fashion’s future.

Paul Costelloe

Friday began with a celebration of heritage and craftsmanship, courtesy of Paul Costelloe. His collection was infused with his love of Ireland, the countryside, and playful elements of color. While his signature tailoring remained a focal point, this season featured a softer, more romantic approach, with flowing fabrics and earthy tones. Bright accents—mustard yellows, deep greens, and soft pinks—brought an uplifting energy, while voluminous sleeves and dramatic outerwear added a sense of drama and movement.

S.S. Daley

A standout show, S.S. Daley brought his signature literary-inspired, romantic take on British menswear to life. This season, his designs leaned into soft tailoring, oversized silhouettes, and delicate fabrications, blurring the lines between masculinity and femininity. His knack for storytelling through clothing was evident, making his collection one of the week’s most memorable.

Mithridate

Mithridate delivered a masterclass in structured tailoring juxtaposed with fluid, deconstructed elements, creating a striking balance between precision and movement. Muted tones dominated the palette, allowing the intricate details—exaggerated collars, asymmetrical hems, and unexpected fabric pairings—to shine.

Richard Quinn

As expected, Richard Quinn brought drama, decadence, and couture-level craftsmanship to the runway. This season, Quinn explored bold floral prints, exaggerated proportions, and rich, jewel-toned fabrics. His signature maximalist approach was in full force, with intricate embellishments, structured ball gowns, and theatrical veils creating a show that felt both regal and rebellious.

Sunday Highlights

Keburia

Keburia’s show was a playful take on contemporary femininity, with structured silhouettes, exaggerated shoulders, and a striking use of pastel hues. The designer’s signature retro-futuristic aesthetic shone through, proving that bold, conceptual fashion still has a strong presence in London.

Roksanda

A master of sculptural silhouettes, Roksanda delivered a collection that was both powerful and poetic. Billowing capes, dramatic draping, and a palette of deep jewel tones, rich oranges, and soft pinks dominated the runway. The interplay of volume and structure created a sense of movement, reinforcing Roksanda’s signature ability to balance artistic expression with wearability.

Simone Rocha

One of the most anticipated shows of the week, Simone Rocha delivered a breathtaking collection that fused Victorian influences with modern rebellion. Her signature voluminous dresses and intricate embellishments were present, but this season introduced unexpected elements—structured outerwear, rich textures, and hints of metallics—that added a fresh edge to her romantic aesthetic.

Erdem

Known for his cinematic approach to design, Erdem presented a collection that felt like stepping into an old-world dream. Delicate lace, ornate embroidery, and elegant silhouettes drew inspiration from historical references, while unexpected details—layered textures, modern cuts, and a touch of grunge—kept the collection feeling fresh and contemporary.

The Future of London Fashion Week

London Fashion Week may be facing challenges, but designers like these are keeping its spirit alive with innovation, creativity, and a fearless approach to fashion. From Harris Reed’s theatrical grandeur to Simone Rocha’s poetic storytelling and Richard Quinn’s extravagant maximalism, this season proved that despite the obstacles, London remains a hub for cutting-edge fashion.

Paul Costelloe at London fashion week AW25

Friday at London fashion week began with a celebration of heritage and craftsmanship, courtesy of Paul Costelloe. His collection was infused with his love of Ireland, the countryside, and playful elements of color. While his signature tailoring remained a focal point, this season featured a softer, more romantic approach, with flowing fabrics and earthy tones. Bright accents—mustard yellows, deep greens, and soft pinks—brought an uplifting energy, while voluminous sleeves and dramatic outerwear added a sense of drama and movement.

Beo Edit

Aoibhin Garrihy’s Ennis-based boutique, Beo, has just unveiled a stunning new fashion shoot that captures the essence of modern, wearable style. With photography by Jamie Moore and styling by me, the editorial brings together a range of looks that effortlessly blend casual sophistication with timeless elegance.

The collection features standout pieces like a chic denim polka-dot shirt paired with grey star-print jeans, creating a playful yet elevated daytime look. A rich wine-colored velvet jacket and matching trousers add a luxurious depth to the shoot, while a shimmering silver sequin blouse makes a bold statement—softened by the delicate touch of lace-up ballerina flats. The thoughtful mix of textures, from soft velvet to structured denim, creates a cohesive yet dynamic aesthetic that proves great style is always in the details.

Behind the scenes, I worked closely with the team to ensure every look was styled to perfection—from adjusting fits to refining poses—bringing each outfit to life in a way that feels both fresh and wearable. The result? A curated selection of outfits that seamlessly transition from casual daywear to more elevated evening ensembles.

This shoot is a reminder that fashion isn’t just about what you wear—it’s about how you style it. Whether you’re refreshing your everyday wardrobe or looking to make a statement, a considered approach to styling can transform the simplest piece into something special.

✨ Explore the full collection and shop the looks at beowell.ie ✨

London Calling

As the fashion cognoscenti prepare to descend upon the capital, London Fashion Week (LFW) is poised to once again affirm its reputation as the crucible of innovation and style. Scheduled from February 20th to 24th, 2025, this season's lineup is a harmonious blend of venerable houses and audacious newcomers, promising a spectacle that will both honor tradition and challenge the status quo.

A Grand Commencement

The festivities commence with Harris Reed taking the spotlight on Thursday, February 20th, at 8:00 pm. Reed, renowned for their fluid approach to gender and fashion, is anticipated to deliver a collection that transcends conventional boundaries, setting a provocative tone for the days ahead. Expect silhouettes as fluid as your espresso martini after one too many at Chiltern Firehouse.

The Titans of British Fashion

Burberry, under the discerning eye of Daniel Lee, is slated to present on Monday, February 24th. Lee's tenure has been marked by a revitalization of the brand's heritage, and this season is expected to further intertwine Burberry's storied past with contemporary sensibilities. Trench coats will likely make an appearance—because, let’s face it, what is London without a trench coat?

Erdem Moralıoğlu will once again enchant audiences with his signature romanticism. Known for intricate detailing and historical narratives, Erdem's collection is anticipated to be a masterclass in elegance, perfect for those who dream of wandering through Kew Gardens in head-to-toe florals while contemplating 18th-century poetry.

Simone Rocha, a stalwart of modern femininity, is set to showcase her latest oeuvre. Rocha's ethereal designs, often imbued with a touch of rebellion, continue to captivate the fashion elite. Think delicate ruffles, but make it subversive.

Richard Quinn, the enfant terrible of British fashion, is expected to deliver a show-stopping presentation. His penchant for bold prints and dramatic silhouettes has consistently pushed the envelope, making his show a perennial highlight. If there’s no opera glove and a face-covering floral mask, is it even a Quinn show?

Emerging Voices

This season heralds the arrival of Jawara Alleyne and George Keburia to the LFW schedule. Alleyne, with roots in Jamaica and the Cayman Islands, brings a unique perspective that melds cultural narratives with contemporary design. Keburia, hailing from Tbilisi, Georgia, is celebrated for his avant-garde womenswear and accessories, promising a fresh aesthetic to the London stage.

Abigail Ajobi, Conner Ives, and Dilara Findikoglu are among the emerging talents to watch. Each brings a distinct voice to the fashion conversation: Ajobi with her narrative-driven collections, Ives with his upcycled creations, and Findikoglu with her rebellious, gothic sensibilities. If you see a model in a corset that looks like it was stolen from a vampire’s boudoir, it’s probably Dilara.

The Newgen Vanguard

The British Fashion Council's Newgen initiative continues to spotlight burgeoning talent. Designers such as Paolo Carzana, Ancuța Sarca, and Chet Lo will present their collections at 180 The Strand, offering a glimpse into the future of fashion. These showcases are often the incubators of innovation, where the industry's next luminaries emerge. Translation: get your RSVPs in now before these names are selling out the Royal Albert Hall.

Anticipated Highlights

Fashion East, the non-profit initiative nurturing young designers, is expected to present a cadre of fresh talent. Known for its avant-garde showcases, Fashion East remains a bellwether for the industry's next big names.

Roksanda Ilinčić, celebrated for her architectural silhouettes and vibrant palettes, is set to unveil a collection that marries art with fashion. Her shows are lauded for their immersive experiences, often blurring the lines between runway and gallery. If color-blocking were a religion, Roksanda would be its high priestess.

The Most Anticipated Show

Among the many highly anticipated moments of LFW, Daniel Fletcher's debut as the creative director for the Chinese luxury label Mithridate stands out. Fletcher, known for his distinctive British menswear designs, is expected to bring a fresh perspective to Mithridate's opulent eveningwear, aiming to bridge Eastern craftsmanship with Western aesthetics. His inaugural collection will be unveiled during London Fashion Week, marking a significant moment for the brand's expansion into Western markets.

Additionally, Harris Reed's opening show on February 20th is generating considerable excitement. Reed's reputation for challenging gender norms through fashion suggests that this presentation will set a provocative and inspiring tone for the week.

A City Transformed

Beyond the catwalks, London itself becomes a canvas of style. The city's streets will be adorned with editors, buyers, and influencers, each contributing to the vibrant tapestry that is LFW. From the historic avenues of Mayfair to the edgy enclaves of Shoreditch, the metropolis pulses with sartorial energy.

The Nix Mag Perspective

This season, the Nix Mag team will be on the ground, immersing ourselves in the full spectacle of London Fashion Week. From front-row seats at the most coveted shows to the stylish streets outside, we will be capturing the essence of fashion both on and off the runway. Street style has evolved into a front-page phenomenon, rivaling the catwalk presentations themselves, and we will be dissecting every emerging trend, speaking to industry insiders, and uncovering the stories behind the season’s most striking looks.

We will be engaging with designers, models, and the eclectic mix of creatives that make up LFW’s inimitable energy, offering our readers an insider’s perspective on the week’s most memorable moments. Expect thoughtful analysis, bold predictions, and the occasional existential crisis over whether socks and sandals are, in fact, chic.

As we ready ourselves for this sartorial odyssey, one thing is certain: London Fashion Week will once again affirm its place at the vanguard of global fashion, where heritage and innovation coalesce in a celebration of creativity. And if you see us frantically scribbling notes between sips of matcha lattes, just know—it’s all in the name of style.

The Nix at Copenhagen Fashion Week

As the dust—or should I say, the *sustainable glitter*—settles on Copenhagen Fashion Week (CPHFW), it’s clear that Scandinavia’s fashion scene has once again stolen the spotlight. This isn’t just another glamorous event; it’s a movement. With a lineup that blends sustainability, innovation, and jaw-dropping design, CPHFW has become the ultimate destination for anyone who loves fashion with a side of purpose. It’s where the future of style isn’t just imagined—it’s lived, and it’s as chic as it is thoughtful.

A Green Revolution, But Make It Fashion

Let’s talk about sustainability, because CPHFW isn’t just paying lip service to the idea—it’s rewriting the rulebook. This year, the event doubled down on its commitment to the planet, with designers stepping up to meet strict environmental standards. Think recycled textiles, carbon-neutral runways, and innovations that make you wonder why the rest of the industry isn’t keeping up.

Take Ganni, for example. They debuted a new biodegradable fabric that’s as cool as it sounds. And Marimekko? They teamed up with a climate tech company to create something so fresh, it had everyone buzzing. (Who knew repurposed fishing nets could look *this* good?) It’s not just about looking good—it’s about doing good, and CPHFW is proving that the two can go hand in hand.

Then there’s Skall Studio, a brand that’s all about slow fashion. This season, they showcased a collection made almost entirely from deadstock fabric. Yes, you read that right—leftover materials transformed into something luxurious and utterly wearable. It’s upcycling, but make it high fashion. And let’s not forget Henrik Vibskov, the king of theatrics. His show was a masterpiece, blending art and activism. Models walked past an installation of dripping faucets, dressed in bold, voluminous pieces made from organic cotton and plant-based textiles. It was a runway show, sure, but it also felt like a call to action—a reminder that fashion can be both beautiful and meaningful.

The Collections That Made Us Stop Scrolling

Now, let’s get to the fun part: the clothes. Because while sustainability is the backbone of CPHFW, the creativity on display is what makes it unforgettable. Stine Goya, for instance, delivered a masterclass in joyful dressing. Her collection was a riot of bold colors and painterly prints—like wearing a burst of sunshine on a gloomy day. It was the kind of optimism we all need right now.

Meanwhile, Saks Potts brought the cool-girl energy with a mix of Scandi minimalism and 90s nostalgia. Leather trenches, fuzzy shearling coats, and a model casually eating a Danish pastry while strutting down the runway? Iconic. It was a nod to Copenhagen’s laid-back vibe, where fashion and lifestyle effortlessly collide.

And then there was Cecilie Bahnsen, the queen of modern romance. Her collection was pure magic—billowing silhouettes, dreamy pastels, and craftsmanship so exquisite, it made fast fashion feel like a distant memory. (Well, at least until Zara inevitably copies it.) The show was set in a glass-walled greenhouse, with models weaving through like ethereal figures in a Nordic fairytale. It was breathtaking.

But let’s not forget Rotate, the brand that brought the party. Sequins, thigh-high boots, and looks made for dancing until dawn—this was Scandi glam at its finest. The showstopper? A floor-length feathered cape that had everyone scrambling for their cameras. It was bold, it was dramatic, and it was everything.

And then there’s Baum und Pferdgarten, a brand that always brings the whimsy. This season, they leaned into maximalist layering, with clashing prints, oversized coats, and berets that gave off serious Amélie vibes—if Amélie traded her Parisian café for a snowy Copenhagen bike lane. It was quirky, it was fun, and it was so *them*.

Street Style: Where the Real Magic Happens

Of course, the real showstopper at CPHFW isn’t just on the runways—it’s on the streets. Copenhagen’s fashion crowd is next-level, serving up looks that are equal parts practical and editorial. Think oversized blazers layered over sculptural knits, chunky boots grounding flowy dresses, and bike-friendly outfits that somehow still look runway-ready. (Only in Copenhagen can someone cycle past you in a floor-length coat and clogs, looking like they just stepped out of a magazine shoot.)

The Nix Mag team was on the ground, snapping pics and soaking it all in. We spotted Danish influencer Pernille Teisbaek rocking an all-beige look that somehow made neutrals look exciting. And then there was the group of street style stars debating whether Balenciaga’s Le Cagole bag was still cool. (The verdict? It’s still a vibe, but only if you wear it ironically.)

We even got caught up in a lively discussion about “Gorpcore 2.0”—a trend that’s all about rugged-yet-refined utility. Think fleece vests paired with sleek leather pants, or waterproof outerwear that’s somehow the new couture. One editor declared, “Waterproof is the new black,” and honestly? We’re not mad about it.

The Moments That Broke the Internet

Every fashion week has its viral moments, and CPHFW was no exception. This year, it was a model at the Latimmier show who stole the show—literally. Mid-stride, she lost a heel, kicked off the other shoe, and finished the walk barefoot to thunderous applause. It was the epitome of Copenhagen’s effortless cool—a reminder that fashion isn’t about perfection; it’s about attitude.

And then there was the front-row guest at the Ganni show who pulled out a portable espresso machine from her bag and made a coffee. Was it peak Scandinavian efficiency? Absurdist performance art? Either way, the internet couldn’t get enough.

The Takeaway: CPHFW Is Leading the Way

At the end of the day, Copenhagen Fashion Week isn’t just about the clothes—it’s about the ideas. It’s a place where sustainability and style coexist, where innovation is celebrated, and where the future of fashion feels tangible. This season proved that CPHFW isn’t just setting trends; it’s setting the agenda. And as we pack up our color-blocked knits and head to the next stop on the fashion calendar, one thing is clear: the future of fashion is here, and it’s looking *good*. (And yes, we’re taking notes—on recycled paper, of course.)

Between Christmas and New Years

The post-Christmas vibe always brings a mix of nostalgia and anticipation. After the chaos of holiday parties and endless celebrations, I think we can all agree that the transition into the new year feels a bit like trying to find your keys after a good night out—half of you is still in the festive spirit, while the other half is quietly regretting that extra glass of champagne. But hey, here we are, ready to reflect on 2024 without diving into politics (because let’s be real, we all need a break from that!).

In the fashion world, 2024 was a year of bold statements and unforgettable looks. Taylor Swift's thematic fashion choices during her Eras Tour had us all guessing (I still can’t decide if I’m more “Folklore cottagecore” or “1989 glitter bomb”). Zendaya’s press tour outfits were iconic, effortlessly mixing elegance with her unique flair. And let’s not forget Tyla’s sand-inspired ensemble at the Met Gala—her Balmain look was a whole mood.

On the personal front, 2024 was a year of growth and learning. I had the privilege of working on projects that pushed my creativity and allowed me to collaborate with some truly talented individuals. These moments of success have been humbling and empowering, reminding me of why I do what I do in the first place: to create and connect..

Of course, it wasn’t all smooth sailing. I’ve had my fair share of overextending myself and finding out that I’m not as invincible as I like to think. The reality check of trying to do too much was sometimes more “oh no” than “wow, I nailed it.” But those challenges were the moments that taught me the most, reminding me that it’s okay to not have it all together and to be a little bit of a work in progress. After all, that’s where growth happens, right?

Looking ahead, 2025 feels like a fresh start, full of possibility. Whether it’s creative projects, new adventures, or personal goals, this year is full of opportunities to grow and embrace what excites us most. I’m all in for a year of doing what feels right for me—taking things at my own pace and leaving room for the good stuff (like more lazy Sundays, please).

So, here’s to 2025: a year of growth, learning, and making time for what truly lights us up. Let’s embrace the opportunities ahead, do what feels right for us, and make this the year we continue becoming the best versions of ourselves... while still holding onto a bit of that post-party sparkle.

Photoshoots 101

The Art of Setting Up a Photo Shoot: My Do’s, Don’ts, and What I’ve Learned Along the Way

There’s something about a photo shoot that gets me every time. The planning, the excitement, the pressure to get that perfect shot—it’s all part of the creative whirlwind. But let’s be real: setting up a photo shoot, especially one for e-commerce or advertising, is no easy feat. It’s taken me a while to figure out what works, and what doesn’t. So, after countless shoots and a lot of lessons learned, I wanted to share my thoughts on how I approach things now—the do’s, the don’ts, and what I’ve found works best depending on the type of shoot.

Do: Start with a Concept (And Stick to It)

I’ve learned that everything starts with a clear concept. Every shoot, whether it’s for e-commerce or advertising, needs a vision. If you don’t know what you’re aiming for, it’s easy to get lost in the chaos of all the details. I usually find myself daydreaming about the vibe I want—do I want a super clean, minimalist approach, or something a little more moody and dramatic?

For e-commerce, the focus is almost always product-driven. The idea is to showcase the item clearly and enticingly, but you also want it to feel natural. In advertising, though, the concept can go a bit deeper. You’re telling a story, creating a mood, and building something with emotional impact. It’s all about imagining how people will feel when they see the final image.

Don’t: Forget Your Shot List

Trust me on this one—nothing makes a photo shoot go off the rails like forgetting the shot list. I learned this the hard way when I once found myself scrambling mid-shoot, trying to figure out if I’d captured everything I needed. It’s a disaster waiting to happen. So now, I swear by my shot list. Even for an e-commerce shoot, where the focus is simpler, I create a list to make sure I get all the angles, close-ups, and necessary details covered.

When I’m working on a larger campaign, I’ll often storyboard the shots too, even if it’s just rough sketches. That way, I don’t miss anything important, and I keep the whole shoot organized and efficient.

Do: Let Lighting Work Its Magic

Ah, lighting—the unsung hero of every shoot. When I first started out, I didn’t fully appreciate how crucial lighting is. I’d think, "Oh, just point the light here and we’re good!" Wrong. Professional lighting really makes a difference, especially when you're shooting products for e-commerce. You want the product to look its best, not to mention to capture all the details clearly. Soft, diffused light helps minimize shadows, making the item look crisp and well-defined.

But for advertising, lighting is where you can get a little creative. I’ve played around with harsh shadows, backlighting, and dramatic contrasts to add mood to the shots. It’s amazing how light can transform a simple scene into something that tells a compelling story.

Don’t: Overcomplicate the Background

For a while, I thought fancy backgrounds were key to making a photo look polished. I wanted elaborate setups, but I quickly realized that when it comes to e-commerce, the product should be the star. A clean, simple background lets the item speak for itself. I usually stick to white or neutral tones to avoid distracting from the product. The focus should be on the details, the fit, and the quality of the item.

In contrast, with advertising or editorial work, I’ve learned that the background can be just as important as the product. Whether it’s a colorful wall or a location shoot with lots of textures, it’s all about enhancing the mood and telling the story. I’ve had so much fun experimenting with this over the years.

Do: Focus on Composition

I can’t stress enough how important composition is, especially when it comes to capturing those perfect moments. For e-commerce, you need to keep things straightforward—tight framing on the product, and angles that highlight its best features. I’ll usually shoot close-ups to show texture, fit, and scale.

But for advertising, composition gives you room to play. I’ve found myself framing shots in unique ways, cropping out certain elements to make the product stand out more, or playing with symmetry and asymmetry to create visual interest. Sometimes I even go for unusual angles just to see what works—who knows what could end up as your next favorite shot?

Don’t: Neglect the Model (Or the Product’s Story)

Here’s a biggie: whether you’re shooting with a model or just the product, the goal is always to tell a story. When I’m working with models, I think about how their expression and posture can bring life to the image. In fashion or lifestyle advertising, I need the model to reflect the brand’s personality and connect with the story. For e-commerce, I’ll make sure the model’s pose highlights the product’s fit and style without taking away from its details.

And if I’m shooting just the product? I’ll focus on positioning it in ways that tell its own story. A pair of shoes? Show how they look from all angles. A handbag? Capture its texture and how it looks in different light. It’s all about making the item relatable to the audience.

Do: Plan for Post-Production

Okay, I have to admit, post-production is my favorite part. This is where all the magic happens. After the shoot is done, I’ll head into editing to make sure the colors pop, the details are crisp, and everything looks polished. For e-commerce, it’s all about accuracy—nothing too overdone, just a clean, true-to-life representation of the product.

When I’m working on an advertising or editorial shoot, post-production is where I can get creative. I’ve played with color grading, added textures, and even removed small distractions to create the perfect shot. It’s like sculpting an image to get it just right.

Don’t: Forget Platform Adaptation

I’ve learned the hard way that what works on a website doesn’t always work on Instagram or in print. E-commerce sites often require specific dimensions, so I always make sure I have the right format in mind. Social media? That’s a whole different beast. Square and vertical formats are key, and the images often need to stand out in a crowded feed. It’s essential to adjust your shooting style depending on where the image will live.

Wrapping Up:

Setting up a photo shoot is a mix of preparation, creativity, and a bit of trial and error. The more you shoot, the more you learn what works for you, and what doesn’t. Whether I’m shooting products for e-commerce or crafting a visual story for an advertising campaign, it’s always about finding the right balance between the product and the narrative. With the right preparation, lighting, and composition, a great photo shoot can turn an idea into something magical.

Here’s to more shoots, more lessons, and of course, the perfect shot every time.

:)

Welcome to The Nix

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Join us as we explore, create, and celebrate the ever-evolving landscape of style and creativity. This is just the beginning."