Beo Edit

Aoibhin Garrihy’s Ennis-based boutique, Beo, has just unveiled a stunning new fashion shoot that captures the essence of modern, wearable style. With photography by Jamie Moore and styling by me, the editorial brings together a range of looks that effortlessly blend casual sophistication with timeless elegance.

The collection features standout pieces like a chic denim polka-dot shirt paired with grey star-print jeans, creating a playful yet elevated daytime look. A rich wine-colored velvet jacket and matching trousers add a luxurious depth to the shoot, while a shimmering silver sequin blouse makes a bold statement—softened by the delicate touch of lace-up ballerina flats. The thoughtful mix of textures, from soft velvet to structured denim, creates a cohesive yet dynamic aesthetic that proves great style is always in the details.

Behind the scenes, I worked closely with the team to ensure every look was styled to perfection—from adjusting fits to refining poses—bringing each outfit to life in a way that feels both fresh and wearable. The result? A curated selection of outfits that seamlessly transition from casual daywear to more elevated evening ensembles.

This shoot is a reminder that fashion isn’t just about what you wear—it’s about how you style it. Whether you’re refreshing your everyday wardrobe or looking to make a statement, a considered approach to styling can transform the simplest piece into something special.

✨ Explore the full collection and shop the looks at beowell.ie ✨